Watching uninor unveil it’s campaign, brings me memories of hutch launch in India.
Faces showing little emotions with uninor brand image raised eyebrows. Logo ‘ab mera number hai’ was added in the next edition.29/min is the third variant.
Strategy to overload ,if I may say information was sucessful and the analogy derived is use massive ooh media to get an intro and go to electronic media.
Taking a leaf out of now vodafone brand, pitching the blue with catchy logo and tagline is lesson implemented and success is showing.
Which brings us to the question of viability of product launch at low cost. For ROI, there are always end customer, who are forced to pay, however little maybe with mundane unintutive bills.